Lee Odden, one of online marketing’s respected voices, author of the Online Marketing Blog and CEO of TopRank Online Marketing asks in this reader poll post if multiple shows servicing the same sector can survive.
The shows in question all service the search marketing sector, and include Incisive Media’s Search Engine Strategies, MediaPost’s Search Insider Summit, run by David Berkowitz and Third Door Media’s Search Marketing Expo (now run by Danny Sullivan, formerly of Search Engine Strategies).
Lee’s bullish on the prospect that all three conferences can survive: “I for one, am pretty optimistic about multiple conferences being able to succeed financially and in their ability to deliver value to the growing need for search marketing knowledge” he writes.
We are too. The number of these events seems proportionate to how quickly the search marketing industry is growing and out-pacing traditional advertising. The steady migration of media (and by default, advertising budgets) from paper to pixels virtually guarantees a need for continuing education in the space–which is exactly what these shows provide. This sounds less like saturation and more like a healthy market’s predictable response to demand.
An interesting sidebar to watch is how Danny Sullivan’s first Search Marketing Expo fares now that he’s left Search Engine Strategies. Danny’s got a great following of fellow search engine optimizers and marketers, but SES has throngs of fans who credit the event series with solving some of their more pressing web marketing problems.
Of course, for those this market who want to follow all the action at all three conferences, Confabb is your online hub. Follow blogs, get session and speaker ratings and make new contacts while keeping up with your established colleagues, all from one place. Network straight through the site and enhance the conference experience before, during and long after these shows end.